All teenage girls in the United Kingdom buy Boohoo clothes online, so that’s proof that the business model works… And at just 15 pence per share, the price is wildly low. If you’re looking for a long term safe investment on the London Stock Exchange, I’d say it’s a great investment, due to the potential return on compound interest that it could generate. So, not for the day traders of the world but for a novice trader, if they invest a small amount each month, something that they can easily afford, it makes perfect sense! Say about £50 a month, for one year, could be a great introduction to the world of high finance. It probably won’t make you a millionaire first time round but it could set you on the right path to become one!